Perhaps the most important part of Speakeasy’s process is our client onboarding. Onboarding takes place in the first month of a contract term. Although we generally do not post for a client during this period, it is the most time-intensive part of the engagement.
Onboarding begins with a meeting with the client; the account team; the sales representative; and our client satisfaction director. In this meeting, we learn about your business; clarify goals; acquire assets and access; and refine the content and social plan.
Next, our account team spends a half-day or more on-site, at whatever point you interact with your customers. They observe customer and employee behavior and gather feedback from both groups.
Then, we do a deep dive on your competitors and their content, social and promotion strategies, using the findings to tweak your plan.
All of this culminates in the creation of a strategic roadmap document that summarizes our findings and sets goals for the contract term. It lays out brand voice and other key parameters and puts meat on the bones of the plan the client has selected. Both the account team and client sign this document.
Finally, we create an editorial calendar and postings for the next month, working with the client until they properly reflect brand voice and goals.
Because the onboarding process is so critical and time-intensive, the onboarding month is billed at 125% of the regular monthly retainer.