Once you realize that content and social media is a key revenue driver, rather than a mere checkbox to complete, you need a strategy. Unfortunately, with social media being such a new and rapidly growing discipline for brands, too many dive in a and start posting without a strategy:
We work with each client to understand business goals that we can tie to our efforts, creating measurable performance targets that inform every word we write; every photo we post; every video we shoot. While we balance to make sure that we blend organic conversations that keep your marketing from feeling like “a crummy commercial,” we keep strategy in mind at all times.
If your social media doesn’t drive back to an environment you control, one where you can incite conversions, you may just be sharecropping on Zuckerberg’s farm. We create a content hub for each client, ensuring that we have a place to send social traffic to convert.