Native advertising is a way to distribute client content and social streams intermingled with editorial content on a news site.
Stories are highlighted within DMN sections online.
Stories are content relevant to the client audience, but not directly about the client. Clients have no sign-off on or control of the articles.
On the article page, all advertising is owned by the client. A social stream also runs on the page, allowing the brand to add followers.
Clients receive placement in four stories spread over a week.