No matter how good a job you (or we) do with your brand social media presences, they will never have the combined reach of the networks of your employees, partners and customer advocates. This is especially true as Facebook ratchets back the reach of brand page posts in their newsfeed algorithm.
Speakeasy offers an exclusive “on behalf of” marketing program through which we post directly to the social streams of individuals who opt in to allow us to do so.
With a simple one-time opt-in, brand advocates can blanket approve all posts; approve individual posts; and be assured of only getting relevant posts to their specific interest within the larger sphere of a brand’s offerings.
While there may be multiple technologies to enable such distribution, that’s only half the job. The tricky part is ensuring that the credibility of individual advocates is protected at all costs. The content must be spot-on; in an authentic voice; and infrequent enough to be welcomed, rather than dreaded.
In other words, this is work best left to the pros. It can multiply your reach exponentially and at a small cost. It can also destroy your brand and the personal networks of your team if abused.
If you’re ready to leverage a larger network than you’ve ever imagined, let us know.