Video marketing is currently at a pivotal turning point: web-based content is being viewed at a higher volume and more frequently that TV-based content. The digital age has created an environment where businesses can build relationships with consumers in fascinating new ways, and video is at the center of this evolution. If “content is king,” then video content is its crown.
If you still aren’t sold on all the benefits video marketing can bring to your business, I’ve gone ahead and compiled a list of statistics to convince you to leverage video for your digital marketing efforts.
Video Marketing by Volume
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
- 82 percent of Twitter users watch video content on Twitter.
- 500 million people watch videos on Facebook every day.
- 55 percent of people watch videos online every day.
- Online video now accounts for half of all mobile traffic.
- More than 500 million hours of videos are watched on YouTube each day.
- More than 50 percent of videos are watched on mobile.
- 74 percent of all internet traffic will be video by 2017.
- YouTube has over a billion users — that’s almost one-third of all people on the internet!
- During peak viewing hours (8 PM to 11 PM), YouTube on mobile devices reaches more adults than any of the major US cable networks. That doesn’t even count views made on non-mobile devices.
- Online videos will account for more than 80 percent of all consumer internet traffic by 2020.
- Over 8 billion videos (100 million hours) are watched on Facebook every day.
- 10 billion videos are watched on Snapchat every day.
Video Marketing Behaviors
- 65 percent of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45 percent will watch for 30 seconds.
- 55 percent of people consume videos thoroughly — the highest amount across all types of content.
- 85 percent of Facebook videos are watched without sound.
- 6 in 10 YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality.
- 4 in 5 millennials consider video content when researching a purchase decision.
- 4 times as many consumers would rather watch a video about a product than read about it.
- 70 percent of millennials are likely to watch a company video when shopping online.
- Almost 50 percent of internet users look for videos related to a product or service before visiting a store.
- 45 percent of people watch more than an hour of Facebook or YouTube videos a week.
- 92 percent of mobile video viewers share videos with others.
- 65 percent of video viewers watch more than ¾ of a video.
- 59 percent of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
- Around 75 percent of adults watch YouTube on their mobile devices at home.
- The average user spends 88 percent more time on a website with video.
Video Marketing by Engagement
- Videos are 6 times more likely to be retweeted than photos, and 3 times more likely than GIFs.
- Using the word “Video” in an email subject line boosts open rates by 19 percent and click-through rates by 65 percent, and reduces unsubscribes by 26 percent.
- Facebook is rated as the most impactful social channel for video — 8.4 times higher than any other social channel.
- Captions on Facebook video ads increase video view time by an average of 12 percent.
- A Facebook video receives, on average, 135 percent more organic reach than a Facebook photo.
- Native videos on Twitter drive 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favorites than third-party players.
- Having a brand logo in a video can increase purchase intent by 9 percent.
- Video and email marketing can increase click-through rates by more than 90 percent.
- Having video on the landing page of your site makes it 53 percent more likely to show up on page 1 of Google.
- Video on a landing page can increase conversions by 80 percent or more.
- According to Forrester Research, it is 50 times easier to achieve a page 1 ranking on Google with a video.
- Videos up to 2 minutes long get the most engagement.
Well, the data is in. Video outperforms other forms of content in a variety of ways. When coming up with your next marketing plan, consider creative ways to incorporate quality video content into the mix. Providing your potential customers with original, engaging video content will pay dividends time and time again.
Check back through the Speakeasy blog archives for some tips on how to grow an existing YouTube channel.